UPPER Industry Report · Free PDF

The Media & Entertainment Talent Market in 2026

Cited, designed, and built for media and entertainment talent leaders. How AI-accelerated sourcing fills creative, production, and technical roles across fast-moving content pipelines.

  • Why media and entertainment saw 17,000+ job cuts in 2025, up 18% over 2024
  • Why specialized creative and VFX roles take 45–70+ days to fill
  • Why 57% of HR leaders rank reducing time-to-hire as their top 2025 priority
  • The AI skills shift: 80–90% efficiency gains in VFX, but judgment still wins
  • The 5-move playbook to build a verified freelance bench for every production

10 cited sources · 11-minute read · Refreshed semiannually

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